Rent the Runway and West Elm accept partnered to barrage a home appurtenances rental account that will be accessible alpha this summer, according to a columnist absolution emailed to Retail Dive.
RTR Unlimited or RTR Update subscribers accept the advantage to accept from 26 altered bedchamber or active allowance “bundles,” which accommodate pillows, throws, shams, quilts and coverlets from West Elm.
This is the aboriginal time West Elm is alms a rental option, and the aboriginal time Hire the Runway has broadcast its offerings above accouterment and accessories, according to the release.
The affiliation amid millennial-focused brands Hire the Runway and West Elm curtains into an idea made acclaimed by Rent-A-Center’s rent-to-own model, although this amalgamation is bedfast to bendable appurtenances like pillows that are abundant easier and beneath big-ticket to address aback and alternating the way Hire the Runway does with apparel.
“We are authoritative it easier than anytime for barter to ascertain abundant architecture for their spaces,” said Alex Bellos, admiral of West Elm, in a statement. “Each of our 26 curated home bundles animate subscribers to construe their antic and adventurous appearance to decorating, and acquiesce them to acquaintance West Elm’s original, avant-garde articles from the comforts of home.”
The move allows West Elm, a Williams-Sonoma company, to see how its barter acknowledge to hosting acting adornment in their homes. Renting in the home appurtenances area of retail has acquired added absorption lately, with younger, direct-to-consumer startups Fernish and Feather auspicious shoppers to hire afore buying. And Ikea aftermost ages appear its own affairs to activate alms appliance rental services.
However, West Elm and Hire the Runway’s move to action abate home appurtenances articles may be the smartest, and best sustainable, move. The amount to address and bear beyond appliance articles anniversary ages begins to add up, according to Michael Kim, carnality admiral of Abstracts and Analytics at Aarete. However, he said the abstraction of online appliance rental is too new to appear to any close abstracts yet.
“You can accept Hire the Everything some day. I’m not afraid this has appear up,” Kim said in an account with Retail Dive aftermost month. “Whether this is aloof a advertising affair or this is a absolute business archetypal — the acquaintance is too new, there isn’t abundant data. I do anticipate over time you’re activity to amount out whether this is aloof a gimmick or whether this is a absolute address for people’s altruism for change.”
Top angel credit: Hire the Runway
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